Website Color Schemes
A great website palette needs a clear primary, a supporting accent, and reliable neutrals. These schemes are structured exactly that way.
Effective website color schemes follow a simple structure: one dominant brand color, one accent for calls to action, and a set of neutrals for text, backgrounds, and borders. This keeps interfaces clear and guides the eye to what matters.
Each scheme below lists colors in that order — primary, accent, then neutrals — so you can map them straight onto your buttons, links, and surfaces.
Modern SaaS
SaaS landing pages and product sites
Fresh Startup
Startups, marketing, and growth pages
Warm & Editorial
Blogs, magazines, and personal brands
Minimal Mono
Portfolios and minimalist agencies
Best use cases
- Landing pages that need a clear primary action color.
- SaaS and product marketing sites with many UI states.
- Portfolios and blogs where neutrals carry most of the layout.
Design tips
- Use your accent color sparingly — ideally only on the most important buttons and links.
- Pick neutrals with a subtle hint of your brand hue for a more cohesive feel than pure gray.
- Test your primary button color against the background for at least 3:1 contrast.
Frequently asked questions
How many colors should a website use?
A common, reliable approach is one primary color, one accent, and two to three neutrals. The 60-30-10 rule — 60% dominant, 30% secondary, 10% accent — keeps the balance pleasant.
What is the 60-30-10 rule?
It’s a balance guideline: use your dominant color for about 60% of a layout, a secondary color for 30%, and an accent for the final 10%. It prevents any one color from overwhelming the design.